Practical AI help for businesses
Get help choosing a specific use case for AI, then designing and developing a system that customers and employees can actually use. I provide advice, design and development – from idea to finished AI system.
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Searching agreed sources and producing a short answer with links to the documents it used.
A subject specialist confirms that the sources are current and the answer is correct before it is used.
Finding relevant customer information and drafting a reply based on approved sources.
An employee checks the facts, tone and whether the answer fits the customer's case.
Asking relevant questions and using the answers to suggest options in the self-service journey.
You decide what the system may recommend, when an employee should take over and which choices the customer is given.
We begin with the work and the needs of employees or customers. Technology is chosen only after we know what the system needs to do.
The challenge
That is a perfectly good starting point. You do not need to choose a tool, write a technical specification or decide what to build before we talk.
I help you compare the options and choose one focused use case that can be tested in practice.
I examine what employees are trying to do, where results vary and which methods should become shared routines.
I show how AI can fit into the service and build a prototype the team can test with realistic user needs before the complete system is developed.
I help you get started with AI
I can help you find a useful place to begin, define the use case and carry out the work from the first sketches to a system in use. The collaboration can include advice, design, prototyping, development or the complete process.
We review the work, goals, information and recurring sources of delay. I identify where AI may reduce manual work or provide faster access to information, what to test first and where a conventional technical solution would be better.
We describe who will use it, which information it needs, what it should produce and when an employee must check the result or take over.
I design and build a prototype that employees or customers can try on tasks and situations they encounter in practice. This shows which parts of the task the system handles well, when an employee needs to check the result or take over, and what must change before further development.
I can help all the way from the initial idea and priorities through design, development and continued development after the system is in use. I work with your specialists and developers and test the system against what it must help employees or customers accomplish.
The work covers
AI in practice
These examples cover both internal work and AI features in customer-facing services.
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An AI assistant can search approved manuals, procedures and documents, then answer with links to the sources it used.
AI can retrieve relevant content from approved sources and produce a draft that the employee adapts to the customer's case.
AI can ask relevant questions and suggest options based on the answers and the organisation's approved information.
Examples of how AI can support employees and customers in day-to-day work.
How I work
The collaboration starts with what you want to achieve. These four points show what we do together from the first conversation until the system is in use.
We speak to the people who know the work and look at what takes time, causes errors or makes the service difficult to use.
I assess the information, risks and alternatives. Together we choose one focused use case and describe how it should work before selecting technology.
We use the prototype or a simple system on work employees already do. This shows whether the results are useful, what an employee needs to check and what must change.
When the test shows that the system is useful, we develop it with your specialists. We connect it to the right information, incorporate it into the work and improve it based on actual use.
Recommended by clients and colleagues
When I help an organisation use AI, I need to understand the work, the people who will use the system and the other systems it has to work with. The recommendations below show how I get to grips with the work, collaborate with the team and take responsibility for design and development.
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“He has a knack for understanding both users’ needs and the technical constraints around a product. He challenges us constructively, asks the right questions and finds intuitive solutions.”
Excerpt from a recommendation about Site Planner.
I had the pleasure of working closely with Axel at Vindr, where we developed the user experience and interface for our internal Site Planner tool together.
Axel is not only positive, funny and a genuinely nice person; he is exceptionally skilled at what he does. He has a knack for understanding both users’ needs and the technical constraints around a product, however niche that product may be. Site Planner, for example, requires a great deal of technical understanding. He challenges us constructively, asks the right questions and finds intuitive solutions.
What I appreciate most is how generously Axel shares his knowledge. He became an important UX/UI mentor to me, and I learned an incredible amount from our collaboration. That experience has been invaluable. Thank you again, Axel!
I can warmly recommend him to anyone looking for an excellent UX/UI designer and a fantastic colleague! :)
“Axel has been an invaluable partner in building Tørn. He has consistently delivered high-quality insight work and detailed designs.”
Excerpt from a recommendation about building and developing Tørn.
Axel has been an invaluable partner in building Tørn from a scrappy startup into a proper e-commerce site with well-thought-out solutions to difficult problems. He has consistently delivered high-quality insight work and detailed designs for our developers to work with, and he has been a great discussion partner as we worked out what to do next.
“Axel is an expert at working closely with a client to truly understand their vision. Every part of our process was created with a clean and clear hierarchy and actionable calls to action.”
Excerpt from a recommendation about Meta’s Education Modernization team.
Axel is an expert at working together with a client to truly understand their vision, articulating that vision in a way that deeply resonates with their audience and creates an atmosphere of excitement and awe.
By collaborating closely on the creative direction for many of the websites we built in Meta’s Education Modernization team, formerly known as Facebook, we were able to take our team’s work to the next level. Axel ensured that every part of our process—from strategy, concept, user experience and site structure to moodboards, wireframes, mock-ups and final website development—had a clean and clear hierarchy, actionable calls to action, eye-catching visuals and interactions, and strong integrity that would support our educational audiences for years to come.
By truly committing himself to building strong digital experiences for underrepresented and historically marginalised communities within education, Axel helped us reach thousands more educators and expand access to educational and economic opportunities for learners everywhere.
I would work alongside Axel again in a heartbeat. I am excited to see what he does next and where he brings the little details that make the work better.
“What set the delivery apart from a standard UX report was that Axel also challenged the concept from a business perspective. We got considerably more value from the hours than we had expected.”
Excerpt from a recommendation about the expert evaluation of the BeWizor app (translated from Norwegian).
We engaged Axel Ferdinand Giæver at Prototypen to carry out an expert evaluation of the BeWizor app.
Our Norwegian and Indian team has spent several years developing the concept and technical solution, and we needed the product evaluated before launching the marketing and rolling it out to a large number of users.
Axel delivered a thorough, well-structured review of the entire user journey – registration and permissions, onboarding, first impressions and understanding of the concept, navigation, the app’s core flows, notifications, stability and its presentation in the App Store. Each point described the problem, its consequences and a concrete proposed solution, supported by screenshots from the review.
What set the delivery apart from a standard UX report was that Axel also challenged the concept from a business perspective: who actually needs it, and what should change for the product to reach them? He was direct about what did not work, without sugar-coating it.
During the presentation with me and our CTO, he moved beyond the details to address the broader decisions and was a valuable sparring partner. We will continue to draw on Axel’s expertise as we develop the concept further.
We also got considerably more value from the hours than we had expected, and recommend Axel to anyone who needs a skilled and honest assessment of a digital product.
“Axel is fast, exceptionally capable and dependable. He has a strong understanding of users’ needs and is an honest, solution-oriented sparring partner.”
Excerpt from a recommendation about Arbeidsgiverguiden at Virke.
Axel worked with us on the concept and design of Arbeidsgiverguiden at Virke, and we could not have been more pleased. Axel is fast, exceptionally capable and dependable. He has a strong understanding of users’ needs, thinks analytically and creates first-class design experiences. He is an honest, solution-oriented sparring partner and an absolute pleasure to work with.
Meet Prototypen!
I am an AI adviser, designer and developer with more than 15 years of experience in digital product development.
I have worked with strategy, research, UX, design systems, complex prototypes and frontend development for organisations ranging from startups to large international companies. I use AI throughout this work for analysis, exploration, design, code, testing, documentation and quality assurance.
This means I can combine advice, design and development in one collaboration. I can define what the system needs to do, design and build it, test it in practice and work with your team until it is in use. When the work requires specialist backend, data, security, privacy or legal expertise, I collaborate with your people or bring in the right specialist.
AI advice, design and development
You can get help with one defined task or the entire AI project. I provide advice and design, build the system and develop it further over time.
Before we begin, you receive an estimate for the work.
Frequently asked questions
The important part is being able to describe what you want to achieve or which work is unnecessarily cumbersome today.
No. It is enough to describe a problem, a service or a piece of work. I can help determine whether AI is relevant and what should be tested first.
Yes. We examine what employees do, which information they use, how long the work takes and where results often need correction or checking. We then choose one focused use case that can be tested on work employees already know.
Yes. I can identify where an AI feature belongs in the user journey, design how it works with the rest of the service and build a prototype for testing with users and the team.
Yes. I can take the work from advice and interaction design to a coded prototype and production-ready frontend. For backend, data platforms and integrations, I work with your developers or another specialist.
Yes. We look at how the tools are used, where quality varies, which information is involved and which shared routines the team needs.
That depends on the work, the information, requirements for quality and privacy, integrations and cost. I recommend tools after these points have been clarified.
I help map which information the system will use, who should have access and what an employee needs to check. Formal assessments are carried out by the responsible specialists in your organisation or an appropriate external specialist.
The hourly rate is NOK 1,750 excl. VAT. Before we begin, you receive an estimate for the work.
Contact the AI consultant
Briefly describe the work, service or problem. I will give you an honest assessment of whether I can help, who should be involved and what a sensible first step might be.
Get started on your own
Eight practical articles about choosing a useful task, mapping the work, building a prototype and assessing quality and risk.
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